Audience survey: programme assessment

An empirical, representative audience survey is regularly conducted to assess the subjective impression that the Swiss media audience has of private and public radio and TV broadcasters' performance. From 2024 onwards, media organisations' reputation among the general public will also be considered.

The survey sample is selected at random and is representative of the population aged 15 and over in the coverage areas of licensed Swiss radio and television broadcasters. Every year, around 3,600 interviews are conducted in German-, French- and Italian-speaking Switzerland. The reports are in German. Management summaries are available in German, French and Italian for all survey years and in English for certain years. This study is currently being conducted by js_studien+analysen and Marketagent.com Schweiz AG in Zurich.

Public survey of electronic media 2022 (2023)

iaKom (2023): Public survey of electronic media. Survey year 2022 (PDF, 10 MB, 04.04.2023)(in German)

iaKom (2023): Public survey of electronic media. Survey year 2022 - Summary (PDF, 1 MB, 04.04.2023)

Public survey of electronic media 2021 (2022)

iaKom (2022): Public survey of electronic media. Survey year 2021 (PDF, 11 MB, 07.04.2022)(in German)

iaKom (2022): Public survey of electronic media. Survey year 2021 - Summary (PDF, 131 kB, 07.04.2022)

Public survey of electronic media 2021 (2021)

iaKom (2021): Public survey of electronic media. Survey year 2020 (PDF, 11 MB, 23.05.2024)(in German)

Public survey of electronic media 2019 (2020)

iaKom (2020): Public survey of electronic media. Survey year 2019 (PDF, 8 MB, 23.07.2020)(in German)

iaKom (2020): Public survey of electronic media. Survey year 2019 - Summary (PDF, 204 kB, 23.07.2020)

Usage and rating of the private and public Swiss broadcasting services 2018 (2019)

iaKom (2019): Usage and rating of the private and public Swiss broadcasting services 2018 (PDF, 1 MB, 26.03.2019)(in German)

iaKom (2019): Usage and rating of the private and public Swiss broadcasting services 2018 - summary (PDF, 130 kB, 26.03.2019)

Usage and rating of the private and public Swiss broadcasting services 2017 (2018)

iaKom (2018): Usage and rating of the private and public Swiss broadcasting services 2017 (PDF, 913 kB, 11.01.2018)(in German)

iaKom (2018): Usage and rating of the private and public Swiss broadcasting services 2017 - summary (PDF, 544 kB, 11.01.2018)

Usage and rating of the private and public Swiss broadcasting services 2016 (2017)

iaKom (2017): Online media consumption Switzerland in 2016 (PDF, 109 kB, 28.02.2017)(in German)

iaKom (2017): Usage and rating of the private and public Swiss broadcasting services 2016 (PDF, 900 kB, 28.02.2017)(in German)

iaKom (2017): Usage and rating of the private and public Swiss broadcasting services 2016 - Summary (PDF, 658 kB, 28.02.2017)

Usage and rating of the private and public Swiss broadcasting services 2015 (2016)

iaKom (2016): Online media consumption Switzerland in 2015 - results of a representative survey (PDF, 2 MB, 17.06.2015)(in German)

iaKom (2016): Usage and rating of the private and public Swiss broadcasting services 2015 (PDF, 1 MB, 28.01.2016)(in German)

iaKom (2016): Usage and rating of the private and public Swiss broadcasting services 2015 - Summary (PDF, 293 kB, 28.01.2016)

Programme quality as rated by the audience (2015)

Bonfadelli & Fretwurst (2015): Programme quality as rated by the audience 2014. Quality monitoring of private and public broadcasters of radio and TV programs from the audience's perspective (PDF, 2 MB, 23.05.2024)

Audience survey on electronic media 2013 (2014)

Bonfadelli & Fretwurst (2014): Audience survey on electronic media 2013 (PDF, 1 MB, 23.05.2024)

SRG and private providers' radio/TV programmes from the perspective of media use: Acceptance, expectations and evaluation (2013)

Bonfadelli & Fretwurst (2013): SRG and private providers' radio/TV programmes from the perspective of media use: Acceptance, expectations and evaluation. Survey year 2012 (PDF, 986 kB, 23.05.2024)