Audience survey: programme assessment

Using scientific criteria which is representative of Switzerland, this study surveys the subjective impression which the Swiss media audience has of the services provided by the private and public radio and TV stations. Television viewers and radio listeners rate the public and private broadcasters they use most frequently. The sample for the survey was a random sample which was representative of the population over 15 years of age in the coverage areas of the licensed Swiss radio and television broadcasters. Each year approximately 3600 interviews are conducted in 27 localities in German-speaking, French-speaking and Italian-speaking Switzerland. The final report is available in German; summaries in French, Italian and English are available. The contractor for this study was the Institut für angewandte Kommunikationsforschung IaKom in Zurich.

Survey year 2021

Public survey of electronic media - report (PDF, 11 MB, 07.04.2022)(in German)

Public survey of electronic media - summary (PDF, 131 kB, 07.04.2022)

Survey year 2020

Public survey of electronic media - report (PDF, 758 kB, 16.07.2021)(in German)

Public survey of electronic media - summary (PDF, 758 kB, 16.07.2021)

Survey year 2019

Public survey of electronic media - report (PDF, 8 MB, 23.07.2020)(in German)

Public survey of electronic media - summary (PDF, 204 kB, 23.07.2020)

Survey year 2018

Usage and rating of the private and public Swiss broadcasting services 2018 - final report (PDF, 1 MB, 26.03.2019)(in German)

Usage and rating of the private and public Swiss broadcasting services 2018 - summary (PDF, 130 kB, 26.03.2019)

Survey year 2017

Use and assessment of Swiss radio and TV programme services 2017 - final report (PDF, 913 kB, 11.01.2018)(in German)

Use and assessment of Swiss radio and TV programme services 2017 - summary (PDF, 544 kB, 11.01.2018)

Survey year 2016

Online media consumption Switzerland in 2016 - final report (PDF, 109 kB, 28.02.2017)(in German)

Use and assessment of Swiss radio and TV programme services 2016 - final report (PDF, 900 kB, 28.02.2017)(in German)

Use and assessment of Swiss radio and TV programme services 2016 - summary (PDF, 658 kB, 28.02.2017)

Survey year 2015

Online media consumption Switzerland in 2015 - results of a representative survey (PDF, 2 MB, 17.06.2015)(in German)

Use and assessment of Swiss radio and TV programme services 2015 - final report (PDF, 1 MB, 28.01.2016)(in German)

Use and assessment of Swiss radio and TV programme services 2015 - summary (PDF, 293 kB, 28.01.2016)

Last modification 07.04.2022