Audience survey: programme assessment

Using scientific criteria which is representative of Switzerland, this study surveys the subjective impression which the Swiss media audience has of the services provided by the private and public radio and TV stations. Television viewers and radio listeners rate the public and private broadcasters they use most frequently. The sample for the survey was a random sample which was representative of the population over 15 years of age in the coverage areas of the licensed Swiss radio and television broadcasters. Each year approximately 3600 interviews are conducted in 27 localities in German-speaking, French-speaking and Italian-speaking Switzerland. The final report is available in German; summaries in French, Italian and English are available. The contractor for this study was the Institut für angewandte Kommunikationsforschung IaKom in Zurich.

Survey year 2017

Survey year 2016

Survey year 2015

Specialist staff
Last modification 11.01.2018

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