Mobile communications services

The mobile communication services index, based on the three main Swiss service providers, decreased by 8.4% for an average user compared to the previous year. This decrease is to be qualified according to the market segments (subscriptions or prepaid cards). For an average user with a subscription, prices decreased by 13.1%, while with a prepaid card the index is stable. Several mobile service resellers were also considered in the analysis and their performance was compared with the total indices that are manufactured with the three main suppliers only. The analysis includes mobile telephony, SMS and mobile data services.  

Slight upward trend for most users

The price trend between 2018 and 2019 is characterised by a drop in prices for all types of users. The small user saw his bill decrease by 5.5%, the average user by 8.4% and the large user by 7.8%.

 

Subscriptions vs prepaid cards

Between 2018 and 2019, in the subscription market, we are seeing price decreases. On this market, the prices decreased by -6.9% for a light user, -13.1% for an average user and, finally, -18.5% for a heavy user. In the prepaid card market, there is no price evolution..

These price changes can be explained as follows:

  • Light user: Swisscom has lowered the price of its InOne Light subscription (with unlimited voice). Prices of other products have not changed.

  •  Average user: Swisscom and Salt now offer cheaper subscriptions that are better adapted to the volumes of data consumed. Sunrise's subscription is identical to the one selected in 2018. For prepaid products, the three providers still offer the same product.

  • Heavy users: Swisscom and Salt have seen their subscription prices decrease, while for Sunrise it is the status quo. The prices of prepaid products have not changed.

Special cases

As in previous years, 2019 was characterised by atypical products, meanly offered by resellers, which cannot meaningfully be compared with other products. These products stand out from the competition by offering prices that are much lower for calls terminating in the same mobile network. In reality, however, these tariffs apply only rarely because the market shares of these providers are relatively small. Caution is therefore advisable when interpreting their positioning.

 
 
Price indexes for mobile communications services based on user profiles, 100 = 2012 period, source: OFCOM
Year Light user Average user Heavy user

1998

204.6

261.2

358.1

1999

192.1

243.5

326

2000

184.8

224.9

289.6

2001

155.2

226.3

296.7

2002

155

224.5

289.8

2003

154.8

222.6

286.6

2004

153.6

221.8

284.7

2005

145.3

188

240.8

2006

118.2

139.3

162.4

2007

117.4

137.5

159.4

2008

114.8

132.3

148.8

2009

119.3

134

148.1

2010

117.7

129.6

138

2011

115.2

122.1

139

2012

100

100

100

2013

90.6

94.7

104

2014

76.5

91.8

95.7

2015

66.2

72.1

70.4

2016

64.3

69.4

69.5

2017

64.3

73.6

71.5

2018 58.5 66.1 66.1
2019 55.3 60.5 60.9

Specialist staff
Last modification 25.03.2020

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