Medienmonitor Schweiz (Media Monitor Switzerland) examines the role played by the media in relation to opinion-forming in Switzerland and documents the balances of power and business ties in the media market.
To this end, data from different sources are combined:
- a representative survey of the importance of different media for individual opinion-forming;
- Secondary analysis of the usage data from recognised Swiss audience studies (reach);
- Analyses of sector studies and annual reports from Swiss media companies as well as ongoing market monitoring to document the economic weight, ownership and shareholder relationships in the Swiss media market.
The contractor for this study is the Publicom AG.
Survey year 2019
Survey year 2018
Survey year 2017
Last modification 29.09.2020