The trend towards digital radio continues: sixty-three percent of radio broadcasts in Switzerland are already being consumed digitally. And according to studies available to OFCOM, a total of 3.6 million devices are now in circulation.
In spring 2018, out of every 100 minutes per day, on average people in Switzerland listened to 63 minutes using digital technology. Since the start of monitoring in autumn 2015, digital radio usage has therefore increased by 14 percentage points; from 49 percent in the autumn of 2015 to 63 percent in the autumn of 2017. At the same time, FM usage fell by 14 percentage points, from 51 percent to 37 percent. The trend towards digital radio usage is being driven mainly by DAB+. DAB+ is currently at 34 percent and since autumn 2015 usage has increased by 11 percentage points. The other two methods of digital reception, IP radio and digital TV, have grown by 5 percent since autumn 2015, i.e. less strongly. Together they constitute 29% of the volume of radio usage.
According to the six-monthly surveys conducted by the GfK research institute among almost all electronics dealers, a total of 116’000 DAB+ radios were sold in 2018 until june. So a total of 3.6 million devices are now in circulation.
Until 2024 at the latest the radio industry plans to gradually phase out analogue FM radio broadcasting and to use DAB+ instead as the main broadcasting technology. In order to provide support for this switchover, OFCOM launched an information campaign in 2017. Since mid-2017 a range of information campaigns under the banner "Radio is changing" have been running on radio, television, the print media and billboards. More information on DAB+ can be found on the DABPlus website.