Market shares on mobile networks

With the entry into force of the revised Telecommunications Act (TCA) on 1 April 2007, OFCOM is able to publish market shares. Article 59 para. 2ter of the new TCA authorises this new dimension in publication of the data collected by the statistics.

Services on mobile radiocommunication networks

The statistical questionnaire does not define a period of activity (3 or 12 months) for calculating the number of mobile clients. This explains some of the differences between the figures published in other sources. To improve the comprehensibility of tables and graphics, the following comments have been added:

  • M-Budget mobile customers are included in Swisscom's figures.
  • Aldi mobile customers are included in Sunrise's figures.
  • Coop Mobile customers are included in Salt's figures. 
  • The "Other" section contains for instance customers of the following:
    BEEONE Communications AG, TalkTalk AG, UPC Schweiz GmbH,  TalkEasy GmbH, Naka AG, Transatel,  Zirkumflex AG, VTX Services SA et Eldorex Advanced Engineering AG.
Market shares in terms of customer numbers on 31.12. (Table SM1PM_tot)
Market shares in % on 31.12. 2016 2017 2018  2019  2020 prov.
Swisscom  58.8% 59.9% 59.0% 58.2% 56.5%
Sunrise  19.4% 19.5% 20.5% 21.3% 21.0%
Salt (ex-Orange)  16.7% 17.2% 17.4% 16.6% 16.5%
Other 5.1% 3.5% 3.0% 4.0% 6.0%
Market shares in terms of number of active customers without subscription (prepaid cards) (Table SM1PM-prep)
Market shares in % on 31.12- 2016 2017 2018 2019 2020 prov.
Swisscom  52.7% 56.6% 59.0% 56.9% 50.6%
Sunrise  18.2% 16.7% 17.2% 16.3% 17.7%
Salt (ex-Orange)  17.1% 19.4% 22.5% 20.3% 19.1%
Other 11.9% 7.4% 1.2% 6.5% 12.6%
Market shares in terms of number of active customers with subscription (postpaid cards) as of 31.12. (Table SM1PM-post)
Market shares in % on 31.12. 2016 2017 2018 2019 2020 prov.
Swisscom 62.1% 61.4% 59.0% 58.6% 58.4%
Sunrise 20.1% 20.8% 21.7% 22.9% 22.0%
Salt (ex-Orange) 16.4% 16.2% 15.6% 15.3% 15.7%
Other
1.5% 1.7% 3.7% 3.1% 3.9%
Note: in these tables the sums do not always correspond exactly with their constituent elements. These small differences are due to rounding up or down.

Facts and figures

In the following Excel file, you will find detailed information, figures and graphs.

Specialist staff
Last modification 03.11.2021

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